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jeffrey (at) jeffreyberthiaume.com
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Jeffrey B. Berthiaume |
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Profile |
- Results oriented executive with experience in new product/service development, marketing, and execution
- Expertise in start-ups, new business development, electronic and Internet products, retail businesses, consumer packaged goods and services, business to business markets, and international markets
- Experience in consumer products, retail, publishing, medical, and financial industries
- Skilled in all aspects of product/service development process from strategy and marketing research through prototype, implementation, launch, and result analysis
- Well-developed communication, negotiation, personnel, and project management abilities
- Highly motivated, energetic team player with hands-on experience in all aspects of marketing program implementation/development
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Experience |
| 2005-2006 |
DGWB Advertising |
Santa Ana, California |
Director/Interactive
- Created online strategies, and designed and developed marketing campaign websites for clients such as Avery Dennison, QUALCOMM, AutoNation, Toshiba, Pioneer, Wienerschnitzel, Children’s Hospital of Orange County, and Goodwill using a combination of PHP, MySQL, and Macromedia Flash.
- Developed an online content management system and series of public websites in English, French, and German for Avery Dennison’s RFID Division, driven by personalized URLs sent to multiple target industries through a direct mail campaign
- Managed Interactive business development activities and presented new business pitches to all new clients (winning Avery Dennison, QUALCOMM, Pioneer, and AutoNation’s California business).
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| 2003-2005 |
Brain Syndicate, Inc. |
Dallas, Texas |
President
- Organized a group of contractors and launched an offering for small to medium-sized businesses (including the design, development, and hosting of content management systems and public marketing/ecommerce websites along with business strategy consulting). Past clients include: jeanconnection, Hermitage Antiques, Pittet Co, Sarah Malia Catering, bodysushi, Cooking to Hookup, and Ranch*1 Dallas.
- Designed and built intranet for Camping World using ColdFusion and ASP.NET, interfacing with a GERS POS backend, to collect and report/manage sales history for all stores (by store, department, or SKU level).
- Created content, built website, and designed technical architecture and management systems for The NOAH Project, a non-profit school for autistic children using ASP.
- Designed and built a prototype music video jukebox system (network of video servers and kiosks for allowing users to choose songs and music video server broadcasting to multiple TVs) for JukeStream using Macromedia Director, IIS, ASP, SQL Server, QuickTime, and Windows Media
- Designed and built a content management system using PHP and MySQL for D1 Music, promoting the release of the Orgy album "punk statik paranoia".
- Designed and developed XML and XSL/XSLT interface for Nokia to allow dynamic feeds of product-related data for Vignette driven content management system.
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| 2000-2002 |
Blockbuster, Inc. |
Dallas, Texas |
Director/Site Operations
- Architected content management system with Vignette, Websphere and Oracle, and rebuilt main consumer web site (including managing the complete redesign of all aspects of graphic design, code, hardware architecture, and hosting environment).
- Designed and managed consumer web sites (supporting both new and existing brands), and designed and built extranet management tools using Vignette or ASP.
- Designed and managed development and usability testing of prototype Palm Pilot application for wireless access to blockbuster.com, including the integration of the existing rental reservation POS back-end and the MapQuest store locator systems.
- Designed and built a prototype multilingual video on demand interface and service using nCUBE servers, a Stellar One (Windows NT-based) and a Motorola (custom embedded OS) set-top box, Macromedia Flash, and QuickTime. Created the information architecture for a complete "Games on Demand" service designed to integrate both with the set top box service and the public website.
- Managed creative team (8 designers) and directed promotional implementations (creative and technical phases).
- Managed technical team (12 developers) and coordinated activities with larger IT organization and external consultants.
- Managed $3 million yearly budget and re-negotiated contracts resulting in 33% savings with multiple vendors.
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| 1998-2000 |
Electronic Data Systems/c2o |
Plano, Texas |
Account Operations Manager
- Managed the design and development of web marketing sites and promotions for Sony Metreon including the pre-opening website, post-opening website, and e-commerce website, using Perl and ASP. Created interactive online games using Macromedia Director/Shockwave.
- Managed the development and launch of a online sourcing auction extranet for A.T. Kearney using ATG Dynamo, resulting in $9 million savings for two of ATK's clients.
- Managed the design and deployment of front-end interfaces for Hachette Filipacchi magazine properties, including ELLE, Car and Driver, Road and Track, and Premiere using Vignette. Designed and built a kiosk (part of a traveling mall exhibition) for Car and Driver's 10Best Cars using Macromedia Director.
- Managed the design and integration of new web technology such as Neuroserver's virtual sales representatives (also known as vReps or chatterbots) for A.T. Kearney, or dynamic image generation tied to Cafepress for Hachette Filipacchi.
- Designed and developed business strategy cases for all clients with a focus on enhancing existing or creating new revenue streams related to online or new media activities.
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| 1996-1998 |
Micrografx, Inc. |
Richardson, Texas |
Brand Manager/Multimedia Manager
- Designed and created multimedia marketing materials (kiosks, trial CD-ROMs, marketing presentations) using Macromedia Director.
- Designed and created financial presentations using Simply 3D and PowerPoint.
- Directed creation of video advertising and video news releases.
- Managed and implemented translation of multimedia scripts from English to French, German, Italian, and Japanese.
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Education |
2001
University of Phoenix
Business Management
1991-1993
University of Texas at Austin
Computer Science
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Skills |
Management Skills
- Leadership and Vision
- Strategic Planning
- Budgeting
- Decision Making
- Team Building
- People Management
- Training
- Morale Boosting
- Organizational Change
- Project Planning
- Project Management
- Project Execution
- Media Training
- Vendor Negotiation
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Creative Skills
- Creative Design
- Information Architecture
- Usability
- Graphing/Charting
- Page Layout
- Multicultural design
- HTML
- Adobe Photoshop
- Macromedia Flash
- Macromedia Director
- Adobe Premiere
- MS Office Suite
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Technical Skills
- Technical Design
- Technical Architecture
- Database Design
- Application Design
- Hardware Design
- Internationalization
- Globalization
- Javascript
- XML/XSL
- IIS/ASP/ASP.NET
- ColdFusion
- PHP
- Access/SQL Server
- MySQL
- Oracle
- Vignette
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