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Jeffrey Berthiaume was most recently the Director of Site Operations for Blockbuster, Inc. In that capacity, he was responsible for the technical design, information architecture, development, monitoring, and maintenance related to blockbuster.com and other marketing related web sites (such as those for the Blockbuster Entertainment Awards or other promotional activities). He lead a team of senior Vignette and BEA WebLogic engineers and developers, and worked closely with the different marketing organizations to define technical strategies for the company.
In the two years he was at Blockbuster, Jeffrey had leveraged his experience with designing enterprise level multilingual applications and dynamic content publishing frameworks, by creating and launching a comprehensive, home-grown content management application to fit the needs of the assorted Blockbuster business owners. He also designed and implemented a project management/time tracking Extranet and a customizable Extranet application for inter-organizational document sharing. Prior to taking over the IT responsibilities for web related activities, Jeffrey had directed the re-design of www.blockbuster.com and was the Director in charge of the Blockbuster New Media creative department. In 2001, for the Enron/Blockbuster partnership, he created designs and implemented a VOD (video-on-demand) solution, streaming MPEG-2 and MPEG-4 streams from a partner's proprietary server to a set-top box.
Before Blockbuster, Jeffrey was an Account Manager at EDS (in the web/e-commerce E.solutions group) responsible for caranddriver.com and roadandtrack.com (for Hachette Filipacchi New Media). These high profile sites received approximately 7 million user sessions a year, or over 190 million hits per year, generating considerable advertising revenue for HFNM. Jeffrey managed the client relationship, organized the monthly content from the client, drove the direction of the web strategy for the sites, set up processes for content entry, and worked with his design and technical teams to design and implement new functionality. He also developed the information architecture for the sites, ensuring that they comply with the HCI (Human Computer Interaction) standards of c2o.
While working with the Hachette magazines, Jeffrey re-designed an existing process and developed a new architecture for the interface to a content management system for these online magazines. Codenamed "Rosetta", this interface is a content management system for dynamic websites (utilizing templates created within either Vignette Storyserver or IIS/ASP) that supports automatic image sizing (for thumbnail views of ftped images), a development/staging/production management environment, a simple web interface for content entry, and multi-lingual support.
Prior to working with the Hachette Filipacchi magazine account, Jeffrey was in charge of metreon.com, a large e-commerce site for Sony based on the newly launched Metreon retail entertainment center in San Francisco [1] [2]. He also designed and personally developed new multimedia content for the Airtight Garage on metreon.com using Macromedia Director/Shockwave, Flash, and virtual representative technology (also known as vReps, VSRs, or chatterbots) by Neuromedia.
Jeffrey had also worked on business to business (b2b) applications while at EDS. He developed and project managed an online strategic sourcing product for A.T.Kearney. The "reverse auction" technology that was designed allowed large companies to put contracts for materials up for bid, with the lowest bidders getting the chance to win the contract. This had resulted in savings to companies such as Ford Visteon and Sprint of up to $9 million dollars (per auction). Now called eBreviate, it has been used to negotiate more than $20 billion in purchases since its public launch in January 2000 and, in the process, saved its clients more than $3 billion. For this application, Jeffrey and his team won the 1999 A.T.Kearney Award for Intellectual Capital.
Jeffrey had participated in a number of public press related events and presentations for EDS with Gary Moore (the president of EDS/E.solutions), promoting the launch of metreon.com. He has also traveled extensively representing EDS and A.T.Kearney, promoting both strategic sourcing software and HCI design.
Other projects that Jeffrey has worked on (as either a programmer or a multimedia artist) include stock market software, college biology textbooks and multimedia, a golf expert system for NBC Sports, and video and multimedia work (localized in French, German, Spanish, and Japanese) for Micrografx. He has extensive video, audio, and graphics experience, along with proven expertise in interactive architecture design and e-strategy development. He has also worked as a Brand Manager (for Micrografx), defining brand strategy, developing financial product estimates, and preparing and presenting demonstrations of software to the general public.
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